Corporate strategies

Corporate strategy---


 corporate strategy

The generic alternatives:
Stability
Expansion
Divestment
Combination

Strategy alternatives

Stability
Expansion---Intensification(Market penetration,Market development,Product development), Diversification(Vertically integrated-Forward,Backward,Concentric diversification,Conglomerate diversification)
Divestment
Combination
Retrenchment--Turnaround,Disinvestment,Liquidation
------------------

Generic competitive/Business unit strategies

Overall cost leadership
Differentiation
Focus

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