Strategic management

Igor Ansoff--- Corporate strategy
Kenneth Andrews-- The concept of corporate strategy
Peter Drucker--- The practice of management
Theodore Levitt--- The marketing imagination
Alfred Chandler-- Strategy and Structure
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 Strategic planning
Clarify mission
Define business
Environmental surveying ( OTP - Opportunity threat profile)
Internal appraisal firm-- CAP - Competitive advantage profile/SBU- Strategic business unit
Setting corporate objectives
Formulating- Strategy-- Generic/Grand strategies
Monitoring strategy
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Mission- Shared purpose of the corporation(Values,beliefs),Direction
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Macro environment--- Demographic, sociocultural,economic,political,natural,technology,legal,government policies
Business environment-- Market/demand,consumer,industry,competition,government,suppliers
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Markets--
Fragmented
Emerging
Transition--Maturity
Declining
Global
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Industry analysis
-General / basic featurers
Industry environment
Industry structure--- No of players,Total market size, Barriers
Industry attractiveness--Growth, profitability
Industry performance
Industry practices--Pricing, promotion,Product,distribution, R&D,Marketing
Emerging trends

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Forces shaping competition in an industry:
Threat of new entrants
Bargaining power of customers
Bargaining power of suppliers
Competition
Threat from substitution
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Michael Porter-- Book-- Competitive advantage
The generic value chain

 Primary activities-- Inbound logistics, Operations, Outbound logistics, Marketing and sales, Service
Support activities--Firm's infrastructure, HR, Technology development, Procuremnet

 Competitive advantage profile (CAP)
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Marketing
HR
Finance
Manufacturing/Operations
R&D
Corporate overall resources

 Analytical models used in appraising portfolios
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BCG Growth share matrix



GE Multi factor portfolio planning matrix






Strategies:

Stability, Expansion, Retrenchment, Combination


Expansion----> Intensification (Market Penetration,Market Development,Product Development),Diversification(Vertically integrated diversification,Horizontal integrated diversification,Concentric diversification,Conglomerate diversification)
Retrenchment--->Turnaround, Divestment strategy, Liquidation




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